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Posts Tagged ‘repair business’

One of the best assets of any business is personalized service. As much as you want your client calling your business -my repair shop-, they want to be addressed with their first names and given services customized just for their needs. When this could have been a tedious job-if not an impossible job, unless you operate in a population 1000 town-in the earlier days, this can now be automated.

But how can -automated- and -personalized- be parallel in a single concept? Customer relations management companies now provide software services that automate personalized service reminder postcards for your automotive repair business. What the program does is that it collects your existent customers’ basic information which includes demographics and area where they live, and detailed repair history that includes details about the car, its string of repairs and the amount of money that’s been spent on these repairs.

After the information has been collected and analyzed and arranged into certain customer types (regular patron, one-time visit, etc.), the information is then segmented with the software company’s consumer research sources. These sources in turn provide further demographic information, this time including more details such as lifestyle, income level and educational attainment.

This information is then used to automate personalized service postcards or emails that define and resonate with a specific client’s preferences and character. If the character, for example, is a devoted father, the reminder would center on driving safely with a well-maintained car. This basically is a system that zooms in on already captured clients in order to secure their continued patronage.

Moreover, a service reminder company would use this information to accurately deduce your clientele and area of service. This in turn allows the system to find people who have similar characteristics with the people belonging to your existent clientele. You can then target these prospective clients with the same tools used for your existent clients.

In conclusion, to keep your clients and to earn more clients, your auto repair business should be able to give specialized service. And specialized means personalized-from invitations to try your services to service postcards.