Archive for March, 2012
Online display advertising provides a targeted and direct response approach that help to effectively target segment specific audiences and increase brand awareness. According to IAB Internet Advertising Revenue Report, the total Internet advertising revenue for 2009 was $22.7 billion. While online display advertising accounted for 35% or $ 8.0 billion of the total Internet advertising revenue for 2009. The automotive advertisers accounted for 11% or $2.5 billion of total Internet Advertising expenses in 2009. Thus, online display advertising that includes display banner ads, rich media, digital video, and sponsorship links can be effectively used by automotive dealers to target customers based on website context, geographic location, specific demographic information, and user behavior.
Advertisement Is Based On:
Advertisements based on demographic information, website context, and geographic location can help narrow down and pin point specific customer segment.
Contextually relevant advertisements can help automotive dealers to better target the potential customers as they are willingly showing interest by viewing specific themed areas. Automotive dealers can effectively target those customers searching for new cars, pre-owned cars etc on Internet by positioning advertisement based on website context. Also, the website viewers are likely to respond positively or pay more attention to such theme related advertisements.
Buyer Geographic Location
Display advertisements based on user location allows automotive dealers to effectively target potential customers in local area, geographic region, or in any specific city. Delivering customized advertisements with proper relevance within a specific region or city generates interest, engages, and attracts potential customers.
Buyer Demographic Information
Display advertisements based on specific demographic information like industry, profession, age group, household income, gender etc can help automotive dealers effectively reach to a specific customer segment. Demographic advertisements informing about various offers, coupons etc given by automotive dealer can appeal to a variety of market segment. Display advertisements based on specific demographic information can help grab attention of key audiences and turn them into potential customers.
Online display advertising allows automotive dealers to reach a wider segment of customers in a limited advertising budget.
Increases Brand Awareness
Effectively employing online display advertising helps to create awareness about the automotive dealer that results in building a brand image in the long run. Positioning creative and relevant advertisements to specific segment help to effectively target potential customers, increase automotive dealer exposure, and increase online traffic leading to higher conversion rate. However, even if the customer does not click on ads, it increases brand awareness about dealer. As display advertising ensures that potential customers get to know about the services and inventory offered by automotive dealers, the next time these customers think of making a purchase, they can prefer and trust these dealers whom they can recall.
Effectively Target Customers
One of the key benefits of online display advertisements is that automotive dealers can effectively target potential customers within their advertisement budget. Display advertisements provide a better coverage and effective targeting of potential customers as they can be based on website context, geographic location of buyer, variety of demographic information, and user behavioral information.
Increases Online Traffic
Effectively positioning relevant and engaging display advertisements to a specific segment of audiences can help drive qualified traffic to the automotive dealer website. Display advertisements in the form of banner ads, pop up ads, and contextual ads catch the attention of potential customers and increase the website traffic. Also, display advertisement increases the brand awareness that generates more traffic to the dealer website and increases the chances of customer making a purchase.
Provides Good ROI
Apart from targeting specific segment of customers, online display advertising increases online traffic and increases the chances of sale thereby provides a good Returns On Investment (ROI). Also, display advertisement effectively targets desired customer segment thereby reducing the ad spend wasted due to unwanted and ineffective impressions thus maximizing the ROI. Display advertisement facilitates tracking of display advertisement campaign by automotive dealers through metrics like clicks and conversions, impressions to better calculate the ROI.
Online display advertisements can have an impact on purchasing decision made by automotive Internet users as they provide better consumer engagement. Thus, display advertisements can be effectively used by automotive dealers to increase their brand awareness, online website traffic, website interaction time, and maximize ROI. Moreover, display advertisements also encourage users to conduct search on Internet that increases the website traffic.
CRI-report) -This report provides an in-depth analysis of the worldwide automotive smart glass market, covering self-tinting, self-cleaning, self-healing and device-embedded glass. Eight-year revenue forecasts are included with break outs by type of materials, functionality and the applications within the vehicle in which smart glass is used. The smart glass applications covered are windshields, mirrors, sunroofs, other automotive windows and dashboards.
The companies discussed in this report include: 3M, American Glass, Apple, ASG, AutoGlass, Balcony Systems, BASF, Bayer, Cardinal, Carlex, ChromoGenics, Corning, Dow Chemical, Gentex, Guardian, Hitachi, Hypho Technology, International Trading, NeoView Kolon, Nissan, NSG/Pilkington, Pleotint, RavenBrick, Research Frontiers, Saint-Gobain, Samsung, Solutia/Eastman, Sage, Switch Materials, US e-Chromics, and View. The report also discusses adoption strategies for smart glass by the major automobile and light truck companies.
TABLE OF CONTENTS
CHAPTER ONE: APPLICATIONS AND OPPORTUNITIES FOR SMART GLASS IN THE AUTOMOTIVE INDUSTRY
1.1 Smart Glass and Automotive Applications
1.1.1 What is Smart Glass?
1.1.2 Evolution of Smart Glass Functionality
1.1.3 Four Key Drivers for the Use of Smart Glass in the Automotive Sector
1.1.4 The Future of Smart Glass in the Automotive Sector
1.2 Objectives and Scope of This Report
1.3 Methodology of this Report
1.4 Plan of this Report
CHAPTER TWO: SMART GLASS TECHNOLOGIES AND PRODUCTS FOR THE AUTOMOTIVE INDUSTRY: CURRENT AND FUTURE
2.1 Forecasts and Forecasting Methodology
2.1.1 Data Sources
2.1.2 Alternative Scenarios
2.2 Automotive Glass Industry Trends
2.2.1 Production Trends in the Automotive Glass Industry and the Impact on Smart Glass Providers
2.2.2 Current Industry Structure and Component Purchasing Behavior in the Automotive Industry
2.2.3 Changes Expected in Industry Structure Because of Increased Use of Smart Auto Glass
2.3 Tinted Glass and Self-Dimming Windows and Mirrors for the Automotive Industry
2.3.1 A Note on Dimmable Mirrors and Beyond
2.3.2 Electrochromic Technology in the Automotive Sector
2.3.3 Thermochromic Technology
2.3.4 SPD Technology
2.3.5 Photochromic Technology
2.3.6 Eight-Year Forecast of Self-Dimming/Self-Tinting Technologies
2.4 Self-Cleaning Glass
2.4.1 Self-Cleaning Glass Technology: Current State of the Art and Future Technology Directions
2.4.2 Actual and Potential Suppliers of Self-Cleaning Glass Technology
2.4.3 Eight-Year Forecasts of Self-Cleaning Automotive Glass
2.5 Self-Healing Glass
2.5.1 Evolution of Self-Repairing Coatings
2.5.2 Firms Active in the Self-Healing/Self-Repairing Coating Sector
2.5.3 Eight-Year Forecasts of Self-Healing Automotive Glass
2.6 Device-Enabled Glass for Automotive Applications
2.6.1 Heads-Up Displays in Windshields
2.6.2 Eight-Year Forecasts of Device-Enabled Automotive Glass
2.7 Multi-functional Glass in the Automotive Market
2.8 Summary of Eight-Year Forecasts of Smart Glass in Automotive Sector by Technology
2.9 Key Points from this Chapter
CHAPTER THREE: APPLICATIONS AND MARKETS FOR SMART GLASS IN THE AUTOMOTIVE INDUSTRY
3.1 Applications and Markets
3.2 Windshields Markets for Smart Glass
3.2.1 The Smart Glass Windshield of the Future: Design and Market Directions
3.2.2 Eight-Year Forecasts of Smart Glass for Windshields
3.3 Sunroof Markets for Smart Glass
3.3.1 Eight-Year Forecasts of Smart Glass for Sunroofs
3.4 Dashboards and Augmented Displays
3.4.1 A Dash of Glass
3.4.2 Eight-Year Forecasts of Smart Glass for Dashboards
3.5 Smart Automobile Mirrors
3.5.1 Eight-Year Forecasts of Smart Glass for Automobile Mirrors
3.6 Eight-Year Forecasts of Smart Glass for Other Automobile Windows
3.6 Summary of Eight-Year Forecasts of Smart Glass in Automotive Sector by Aperture
3.7 Concluding Comments on International Markets for Smart Automotive Glass
3.8 Key Points from this Chapter
Acronyms and Abbreviations Used In this Report
About the Author
If you run a small automotive center or a member of a larger franchise, you understand that in order to having a strong business, you must first work with quality products. You cannot run a successful business using sub-standard equipment, which is why many business owners turn to a professional auto shop equipment service to provide them with a reliable car lift.
One of the most frustrating choices for individuals that run an automotive system is deciding on the appropriate equipment to help them move their machinery and inventory from one location to another. Many use the services of a reputable auto shop equipment service for providing them with variety of hoists and auto lifts that are perfect for any size issue. This helps them get the job done while still protecting their investment.
If you are planning a move around the street or across the state, you can manage the relocation process with equipment that up to the task and guaranteed never to fail with the choice options you will receive at an auto shop equipment service. The bonus of using this service is many in the auto repair business have trusted the equipment service for providing them with convenient inspections and service calls.
If you need a car lift or a hoist to protect your investment and ensure the move runs safely and efficiently, check out the many options at an auto shop equipment service. This service can give you the peace of mind, knowing you have not settled for just a functional, adequate car hoist. You can get a full range of safe, well-made, and reliable products that will get the job done efficiently and safely. It does not matter the size of your maintenance or automotive repair business, you cannot afford to have equipment that may eventually fail on you. For your safety and the safety of others, purchase your car lifts and hoists from a reputable automotive equipment center.
Many automotive business owners have discovered the importance of using the services of a reputable auto shop equipment service, and you could too. A licensed and fully insured automotive equipment shop can be your answer for getting the necessary equipment you need. Never sacrifice safety or quality in order to save a few bucks when you can have reliable, dependable, and safe equipment that will not only meet the industry’s most rigorous standard but will give you a peace of mind.
Looking for automotive insurance? Do you need some basic insurance info? In the US there is a minimum amount of insurance that you need. The minimum requirement is not always adequate. Did you know about insurance riders? These riders give you additional protection. Read this article rider information.
Automotive insurance is necessary whether you have a motorcycle or car. Not only is it a requirement in all States in North America; but it also serves as your financial protection should you get involved in a car accident. You can satisfy this requirement with affordable car insurance.
In most States in North America, the law requires a minimum amount of insurance coverage. This coverage includes Bodily Injury liability, Property Damage Liability, Medical Payments, Uninsured and Underinsured Motorist coverage, and physical damage.
The Bodily injury liability provides coverage for physical injury arising from the accident. Those who have been hurt in the accident, including your passenger, the other cars driver and passenger, can be covered.
The property damage liability shoulders the expenses needed for property damages to third parties such as the car you had collision with, a shop and more. The medical payments are also a basic automotive insurance. The coverage includes medical expenses for the policy owner and his passengers. Some times medical is not covered in a policy, so you have to ask for a rider for this coverage.
The uninsured and underinsured motorist coverage gives you protection in case the other driver does not have car insurance or if his insurance policy is not enough to cover the expenses.
The physical damage covers the expenses for the damages done to your car. If it is collision, it pays for the expenses in repairing your damaged car from collision. If it is comprehensive, it covers damages, even the non-collision types, such as a car damaged in the storm, or your windshield breaks.
There are some instances when the basic automotive insurance is not enough to cover expenses. For drivers, sometimes, it pays a lot to be prepared for the worst. For automotive insurance, taking into consideration certain policy riders will help you save money on your car insurance policy.
Policy riders are additional benefit and serve as supplementary coverage. They may also be seen as a way to make adjustment in your automobile insurance by replacing coverage.
There are tow types of car insurance policy riders. These are the specific riders and the gap coverage riders. Belonging to specific riders are Towing/Repair riders and Rental Reimbursement riders. Umbrella and Custom riders are categorized as gap coverage.
The Towing/Repair rider allows you to make your insurance company pay for the expenses in towing your car or doing some repairs on it. There is also the Rental Reimbursement rider, which enables you to rent a car, paid by the insurance, while your car is in the shop.